Your brand is more than a logo and colour palette.
The development, enhancement and maintenance of a brand is the art of playing on every sense, from vision to smell, from alignment to notoriety, and how people feel with every experience.
Whether you need a new brand or refresh, AE has the expertise, experience, and talent to develop your brand into something that captivates at every interaction.
We develop tactical, data-led brands in a creative way; taking your business and products to new heights, markets and customers – and we keep them there.
Here's three steps in the AE process that goes into building your brand.
Customer insight
Your audience is the most important person in creating a new brand.
AE will conduct primary and secondary research to truly understand who you want to target, and identify the key nuggets that will build an affinity to your brand.
We consider their demographics, lifestyle, motivations, interests, habits, and problems, to develop a persona that every detail of your brand will focus on.
Once we have created your brand, we then conduct testing with a range of groups (including the target audiences) to ensure it resonates with the right people, and adjust accordingly if needed.
Tell the story
Every business has a story, and communicating that the essence of your brand.
We take the time to understand and define your company's background, your motivations, your vision and values to build a narrative that your audience can relate to.
These all then feed into the strapline, elevator pitch, and key messages that will be used throughout your marketing and communications.
With effectively crafted copywriting, your brand will tap into the needs and desires of your audience and deliver on your outcomes.
Creative brand design
The visuals of your brand need to pop, stand out from the crowd, and attract the attention of your audience.
Through a process of brainstorming and evolution, we use the leading technology, trends, and tools to cleverly create a suite of future-proof assets, including logo, icons, colour palette, and templates, dictated by the customer insights and your company story.
A set of comprehensive guidelines then form the basis for applying your brand in other applications, from websites and social media through to events and meetings, to ensure your brand is never compromised.
Contact AE to arrange a complimentary Creative Conversation and activate your brand success today.
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