Written by Chetna Ratan
Capturing consumer attention has never been more challenging. With global attention spans shrinking, engagement with social media ads has dropped from 43% in 2024 to just 31%. Cutting through the noise in today’s crowded market requires smart, strategic marketing.
At AE, we specialise in reaching the right audiences and delivering high-impact, performance-driven campaigns that really stand out.
Here are eight proven strategies we’ve used to help our clients rise above the competition and achieve real growth.
1. Consistency is King: build trust through multiple touchpoints.
Customers don't buy after just one interaction. They need an average of 7 touch points before making a decision. This could include, A Facebook sponsored post, an Email to subscribers, a featured Instagram reel, Recommendations,
The first ad grabs their attention, but it's the 3th, 5th or 7th interaction that drives the sale. Show up everywhere, consistently.
2. Leverage Your Network: warm outreach for early momentum.
Start with your existing network - Friends, family and business contacts who already trust you are a great bunch of people to gather feedback or get initial traction and engagement.
Top tip! Instagram and LinkedIn make it super easy for you to invite your followers/connections to follow or share your content! It’s a fast and effective way for your content to reach thousands of people.
It's a great starting point, but this avenue will dry up quickly - so don't stop there!
3. Personalise Cold Outreach: value first, sales later.
Cold outreach works if you do it right! Take your time to learn about the person or business you're contacting. Personalise every message, people can spot a generic pitch a mile away!
Use email marketing, LinkedIn DMs or even the old school phone call.
Focus on starting meaningful conversations not immediate sales.
Trust > Quick Sale!
4. Referrals: happy customers are your best salespeople.
Nothing is more effective at driving sales and credibility to your brand than social proof! Happy customers are your best marketers. Showcase your testimonials everywhere. Offer simple, 'refer a friend' programs where it's a win-win reward for both parties.
Referrals = low-cost, high-trust growth!
5. Organic Social: create content that connects.
Create authentic content to reach new audiences without spending a penny! Platforms like TikTok, Instagram and LinkedIn are goldmines for reaching millions. Be consistent, document your journey, authenticity wins!
Educate > Entertain > Inspire
6. Paid Ads: amplify what’s already working.
- You can end up spending thousands on Google Ads, Facebook or LinkedIn ads - and they can work for you however they can also be a great way to burn a lot of money for not much in return.
Top tip! Turn your best-performing, already engaged organic posts into ads. Test different versions, refine and keep your messaging consistent across ads and landing pages
7. SEO: get found by solving problems.
Search engine optimisation (SEO) is all about showing up when your audience is searching for answers and solutions. Create blog posts, guides, or videos that directly answer their questions and use keywords relatable to your site. Use tools like Google Keyword Planner to find the right keywords and phrases they’re looking for.
Top tip! Prioritise long-tail keywords! They’re less competitive and more specific, helping you attract highly relevant traffic. Over time, a strong SEO strategy is a cost-effective way to generate consistent leads.
8. Email Marketing: engage & nurture your audience.
Email marketing isn’t dead, it’s thriving! Build an email database list and consistently send value-driven content that educates, entertains, or inspires that audience.
Top tip! Segment your audience based on their interests or behaviour (e.g., previous purchases, downloads, or clicks). This ensures your campaigns feel personal and relevant. Email remains one of the highest ROI channels, so build your subscribers list and nurture those relationships.
Final Thoughts
Finally, remember that achieving great results takes time and consistency. Here at AE, our Digital Team dives deep into the details, taking the time to understand our clients’ aspirations, audiences, and what truly works to deliver real impact.
If you’re ready to explore fresh digital ideas and strategies to hit your 2025 goals, we’d love to chat, Get in touch today!
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